Update: Starbucks Aruba Soon

Starbucks Aruba coming soon at Renaissance Marketplace

Correction
As confusing as the banners may be – the banner on the left (below picture) says “Coming soon… Operated by Taste of Belgium” and the banner on the right (above picture) says “Coming soon… Starbucks Coffee (logo)”, plus they even have the same font type – Taste of Belgium isn’t the operator of Starbucks Coffee Shop in Aruba. Most probably the mall itself printed the banners, therefore causing a lot of confusion.

Nevertheless Taste of Belgium is awesome and I still would highly recommend it.

My report about Starbucks coming to Aruba is confirmed. In a big way I might add. In fact, the franchise holder, “Taste of Belgium” screams it out loud. They seem very proud. View below pictures.

To my understanding being able to get the franchise of Starbucks isn’t easy. A lot of requirements has to be met in order for a local company to land the Starbucks franchise. Franchise holder is local Taste of Belgium company, which is a catering/restaurant/chocolate company. Their restaurant, or bistro, at Paseo Herencia is awesome. I would highly recommend that place.

Starbucks’ business has been hit by the economy last year and the company had to take measures in closing several locations. It also received bad – opportunistic – mainstream press for being over-priced among others. Recently I spoke with a Seattle-based Starbucks executive here in Aruba on vacation about the whole situation. He had lots of interesting things to say, with the most important message to me that Starbucks’ coffee is awesome and the company is recovering. Oh, he added that they do sell simple, inexpensive coffees as well.

Taste of Belgium is franchise holder of Starbucks in Aruba

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