That fact that Aruba is somewhat of a tourism center is known. Our island continuously receives accolades from travelers worldwide and experts alike. Currently, in Aruba, there is a push to try to promote its culture and gastronomy, with the latter having arguably improved considerably in the last decade or so.
Today’s topic is for the oenophiles among us, or at least for the ones with a moderate curiosity about wines.
Due to a private initiative, Aruba is carefully taking its first steps into the world of winemaking with the introduction of “Adore Wines” by Mr. Luiz Videira Melatti, with locally grown grapes.
Wine Tastes Better By The Sea
The plantation of grape bearing vines is located in the urbanization of Burubundo, west of Aruba’s capital. Founder, Mr. Luiz, established a quality standard by creating the first Aruban Cabernet Sauvignon, which was deemed accessible but aged with grace.
The oenologist’s hands are apparent ever since harvesting started in 2010, and today continues to innovate and elevating the quality of the wines.
After haven spoken to the founder, Mr. Luiz, he said to fervently believe in sustainable agriculture. According to Mr. Luiz, the winemaking process meets all environmental and quality objectives.
Wine Tourism Matters
The tourism sector in Aruba is betting on meeting the changing tendencies that modern visitors are demanding. It is already visible in the lodging space by the clear shift that is currently happening with many guests choosing an AirBnB property over a conventional hotel.
Another trend that is starting to happen slowly is the choice of some people to stay in or near nature.
People are seeking with a purpose, something different, and in that context, in this case, the “vineyard vacation” fits this narrative.
The tourism sector in Aruba is on an ongoing journey to discover new ways to offer genuine and memorable new experiences and can certainly find a willing partner in the wine industry.
As of press time, Aruba has 5 acres (2 hectares) and ready to harvest grapes. Would you like to visit them? Don’t forget: